Everything is a Wrapper Now

In 2026, the smartest thing in the world isn't something you build; it's something you wrap. OpenAI, Anthropic, and Google have done the hard part: teaching sand to think. The rest of us decide how to decorate the conversation box.

This isn't really new. Every successful product has always been a wrapper around something else. Your favorite restaurant is a wrapper around food (we call it "ambiance"). Your bank is a wrapper around your savings. Spotify is a wrapper around music files.

The base models GPT, Claude, and Gemini are commodities now. Powerful, yes. Differentiated, barely. The magic isn't in having intelligence anymore; it's in wrapping it in a way that makes someone's life better.

Aesthetics now becomes strategic. People don't choose products based solely on capability; they choose based on feel. Does your wrapper feel quick and clean, or sluggish and cluttered?

The same goes for usefulness. A base model can do all the things. Your job as a wrapper-builder is to say: "We do this specific thing better than anyone."

TLDR: The base model has solved general intelligence. Your wrapper should solve for specific intelligence.