DROID DOES 360˚ BRAND LAUNCH
Verizon / Google Mobile Phone Campaign









VERIZON WIRELESS + GOOGLE = DROID

The competitive landscape is littered with
“Doesn’ts."

BlackBerry doesn’t handle the web very fast.

Palm Pre doesn’t have a big screen.

iPhone doesn’t have “good service”. Doesn’t have a workable keyboard.


But Droid does.

RESULTS

-Droiddoes.com Page Views = 48+ million views

-YouTube - On the first two days of launch, the iDon’t spot was the most watched video on YouTube and was the most liked in the Science & Technology category

- iDon’t spot became a global phenomenon with #1 most viewed ranking in the Science &
Technology category on TouTube across 22 countries

- At launch, Verizon Droid was mentioned, on average, every 40 seconds on the web

- 10/17: Droid was Google’s #1 “Hot Trend” search term

- Huffington Post: “New Droid Does Phone is Android to Beat””

- Telecrunch: “Verizon Droid is the Real Deal”

- CBS: “This May Be The Droid You’re Looking For”

- Wall Street Journal: “Let the Droid Battles Begin”

- NBC: “Droid Invades Apple’s Home Turf”

- Daily Finance: “Verizon Opens Fire on iPhone’s ‘Geek Chick’ with the bad-boy Droid”

- Wall Street Journal: “Verizon ‘Very Pleased’ With Droid Sales”

- Adweek: Best Spot – “iDon’t”

CLICK HERE TO GO TO DROIDDOES.COM.